Mobile Advertising

According to Online Publishing Association 40% of brands have trailed mobile technologies as a way of expanding their brands and advertising reach, with market research company ‘Strategy analytics’ predicting mobile advertising spend to be $1.4b by the end of 2007 rising to $14.4bn in 2011.

The majority of this ‘spend’ will be on the production of “content.” Bluetooth Marketing is one mechanism to deliver this content at specific locations and times and can be responsible for delivering Applications, Video, Games, MMS and Web content thus Bluetooth as a transport mechanism could deliver apx 67% of this content, equating to over $8bn in 2011. The remainder transportation methods being 3G, GPRS, GSM, SMS, EDGE and other chargeable network methods.

The Bluetooth Handset Market

The number of mobile handsets in circulation world wide is staggering (over 261m subscribers in the US and 74m in the UK alone). Though many emerging countries demand
low cost, limited functionality handsets the developed world is purchasing new handsets with rich functionality at an incredible rate.

The annual number of new mobile phones shipped, which were Bluetooth-enabled surpassed the 500 million unit mark for the first time in 2007 and According to the IMS Research report, “The Worldwide Market for Bluetooth”, global Bluetooth attachment rates for mobile phones are at 46.7% in 2007, up from 40% in 2006. This figure includes regional attach rates for the Americas, EMEA and Asia at 46.4%, 51.2% and 42.7%, respectively.

Notably high, the percentage of mobile phones with Bluetooth technology in North America and Western Europe has reached over 60% and 70% respectively for the first time ever.

Mobile phones enabled with Bluetooth technology are becoming a burgeoning market, as In-Stat market research projects that by 2009 more than 66 percent of the 900 million new mobile phone handsets sold that year will include Bluetooth technology. In addition the total Bluetooth market will grow at a compound annual rate of over 40% between 2008 and 2011, and equipment shipments (including accessories) are expected to break the 1 billion mark by 2009. Source ABI.

What is Bluetooth Marketing ?

What is Bluetooth Proximity Marketing?

Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a "Zone." 70% of the 900 million phones sold each year are Bluetooth enabled creating a huge market for this form of mobile marketing.

Zones cover a 100 meter radius per device, any phone or Bluetooth device (which is discoverable) entering the Zone will receive a request to download media (pictures, adverts, video, music etc) if the request is declined or ignored the Zone will not re-contact that phone, if the request is accepted the content is downloaded for free.

A log of each transaction is reported from the product in each Zone enabling detailed campaign measurement.

Unlike cellular marketing such as SMS, MMS or WAP, Bluetooth is free to deliver and does not require personal information such as a mobile telephone number for the technology to work.

Bluetooth Marketing helps retailers avoid the credit crunch

With retail sales declining as more shoppers hibernate until the credit crunch winter passes, retailers are turning to new technology to cost effectively promote special offers.

Using Bluetooth technology retailers can beam out messages from their stores to the mobile phones of shoppers walking by. When a shopper receives a special offer they simply walk into the store to claim their discount.

At Huetouch we developed a fully remote manageable solution for retailers enabling them to creat messages at head office and then with the click of a button instantly update their entire estate of distributed stores with the latest offer, this not only removes the need for printed promotions (which saves money) but also reduces the time is takes to deliver a new promotion to the end consumer.

One financial services retailer is using the service to promote their interest rates and latest competitive financial products to high street shoppers across the UK, “We can now stay one step ahead of our competition by interacting directly with our target market on their cell phone” the Technical Director said “we always have the most up to date rates due to the speed in which this service can be delivered.”

Bloo2.com the online retailer of Bluetooth Advertising Systems has seen a 300% increase in sales to retail organisations over the second quarter 2008.

I believe that Bluetooth Proximity Marketing will be a key ingredient for retailers as the credit crunch bites.

UK Health Trust in BLUE MOVIE broadcast.

A Large UK Primary Care Trust (PCT) is launching an innovative new technology to educate young people of the perils of STD’s. From Novemebr the PCT will be Bluetoothing young people STD videos with information and advice on sexual health.

Using compact Bluetooth devices supplied by Huetouch, the PCT can place this technology in youth clubs, arcades and other places where youths congregate, once it is ‘in situ’ the Bluetooth device will beam out free information videos available to anyone with a Bluetooth enabled mobile phone.

When the young people are in these areas individual phones are contacted by the Bluetooth device which asks if they wish to receive a free video from the PCT, if the phone owner selects ‘no’ then they will not be asked again, if they select ‘yes’ then a short video will be transmitted from the Bluetooth device to the mobile phone free of charge. This video is saved on the phone and can then be viewed on the mobile phone as well as forwarded to friends and family.

The chairman of the PCT said:
“Communicating with young people is an ever present challenge, which is why Bluetooth is a great way in which we can communicate the risks of unprotected sex whilst talking on their medium. Mobile phones are a platform that nearly all young people use and by implementing Huetouch’s technology we are able to get STD information and advice onto mobile phones where the young people can read it at their leisure and learn about STD’s.”

The man behind this clever Bluetooth device is award-winning Solihull based mobile-mogul Nicholas Maguire, he said:
“A challenge for PCT’s has always been getting their message across to those that need it, especially when education is needed. Our Bluetooth technology enables them to get their information onto young peoples mobile phones, once it is on their phones the youths then have a reference for STD information and a point of contact for further details.

This is a great way for youths to anonymously find out more details in a safe and controlled format.”

The content for the videos has been supplied by a specialist London agency, who have produced comical but educational videos which once on the phone have the ability to become viral and when paired with a YouTube campaign these videos will soon be spread around the local youth community, educating a high number in the process.

For more information on Huetouch and their Bluetooth technology please visit www.huetouch.com

How SMS texting can be used to Sell Property

Listen to me give a brief video overview on how SMS text messages can be used to sell property using textboards.

Estate agents are getting more enquiries, properties are sold quicker and house hunters can get details 24*7 from outside the property.