Tribute to Steve Jobs

The recent loss of Steve Jobs is a tragedy to anybody who has grown up in the tech industry as I have. Steve's story was an inspiration to all from him and his friend working together in a garage, to being pushed from apple, to starting NeXT to then turning Apple into the most valuable company in the planet, something Cisco could only do for a day.

He was a great visionary and leader and is a sad loss.

HueLive Mobile Maketing Platform product details

HueLive from Huetouch is the only software platform you need to be able to create, manage and measure any distributed mobile marketing campaign. HueLive is fully modular, simply use the components you need for your campaign.

The highly available online system enables large scale deployments across multiple locations providing a platform that gives real-time reporting and control of your campaigns. The whole solution can be white-labeled and hosted on your own website.

• Bluetooth & WIFI proximity marketing support for Bluegiga products.
• SMS campaigns with subscription, premium rate and chat.
• App delivery for SMS, QR, WIFI and NFC with App-store recognition.
• Digital signage and touch screen for mobile enabled kiosks.
• NFC & QR with individual reporting for SmartPosters.
• Apps via WAP & Mobi sites or Social Media App Management module.
• Bluetooth Phone tracking with behavior analysis and overlay maps.
• One common reporting platform for all types of mobile marketing.

Proximity Marketing: Configure, control and remotely manage Bluetooth / WIFI hardware either on individual boxes or groups of units, with: scheduling, reporting, media creation, optimization settings and statistics.

SMS: Create premium SMS competitions or send out broadcasts to groups, feature rich SMS with multiple import & export options.

NFC / QR SmartPosters: Create Social Media ready posters or deploy other types of Poster, including App-store ready posters, then group your posters by category or location and see real time statistics from them.

Kiosks: Digital Signage, Touch Screens, Bluetooth & WIFI all combine in one simple place to manage and review your content, providing a solution for Kiosks which can deliver content to mobile phones.

Behavior Tracking: Deploy city wide or building wide footfall tracking, use the overlay tool to add google maps or building schematics and plot movement and dwell time of phone users, combined with proximity marketing you can influence behavior in real time.

Statistics: Combine any or all of these technologies and have one common platform for reporting the success of your campaigns, multiple interactive graphs and raw data in .csv format are available.

HueLive is the only platform you need to combine all mobile marketing campaigns into one place, reducing complexity and improving your reporting.

smartphone proximity marketing success with iPhone 5

Huetouch the leader in Bluetooth proximity marketing have seen astronomical success since 2010 when they launched their smartphone proximity marketing platform called smartserve.

Huetouch development team have successfully got proximity marketing to work for iPhone proximity marketing, Blackberry Proximity Marketing, Android Proximity Marketing, ipad proximity marketing and more, they now have reveiled that they have been developing iPhone 5 proximity Marketing solutions as part of their smartserve proximity marketing solution.

For more details see the Huetouch mobile marketing website, to guarantee your mobile marketing success strategy.

Why there is still a future in Bluetooth Proximity Marketing into 2012

"Nobody has their Bluetooth switched on!"; "My Bluetooth is only visible for a few seconds";"Bluetooth doesn't work on the iPhone"; "The range sucks"; "Nobody ever responds to a voucher!"... "Bluetooth Marketing just doesn't work.".

These are all comments I have heard about Bluetooth Proximity Marketing, but they are all wrong! I have witnessed a huge growth in success, adoption and proliferation of this technology through 2011. The problem is false expectations are dying and only the credible use of Bluetooth Marketing remains.

So why is Bluetooth Marketing not a dying technology but actually just ready for its major revival, here are four reasons:

Firstly lets address range, traditionally Bluetooth transmitters in phones are class two and the Bluetooth spec for class two phones is 10m range, now traditionally if you coupled these with a class 1 Bluetooth broadcaster you could effectively extend the range of these devices to 30m tops. However advances in integration on chips with Digital signal processing (DSP) chips and noise cancellation technology a new generation of Long Range Bluetooth Marketing solutions have come to market, with the leader being the AX range from market leader www.huetouch.com. The Ax range from Huetouch can send messages to phones up to 100m away from the device, thus increasing range and effectiveness. There is little doubt that Huetouch software with this hardware platform has created the longest range Bluetooth Marketing devices on the market in my opinion.

Secondly on demand Bluetooth Marketing is removing the gorilla-marketing of Bluetooth and through the use of kiosks and triggers and Low Energy Bluetooth proximity transmitters,changes the way people interact with Bluetooth Marketing as users can simply request the message to be pushed to them from an information kiosk giving an on demand experience, Bluetooth Marketing pioneer Huetouch first launches their HT-2000 trigger at ADTECH show in London in 2007. On demand causes greater cultural acceptance of the technology and removes fears brands have of spam.

Thirdly Phone numbers and Bluetooth adoption is increasing quarter on quarter, there is still no other wireless technology that is as effective as Bluetooth for multi device connections, quick paring and data transfer. Even though Apple did not implement the OBEX OPP in their Bluetooth implementation they still could not release a phone that did not have Bluetooth. Yes Bluetooth is the connection technology of choice and there is not one SmartPhone or modern handset that does not include it. As OPP and OBEX (the technology used in Bluetooth Marketing) are part of the Bluetooth ratified standard then Bluetooth Marketing is set to stay for some time yet. More phone sales means more Bluetooth devices for a full range see www.bluetooth.org for a range of devices.

Fourthly NFC and Bluetooth, NFC (Near Field Communications) is a short range wireless technology that delivers small amounts of data too handsets quickly, the Phone must have an NFC chip or NFC SIM. This technology is part of the google wallet strategy and Visa and Mastercard are both backing NFC as a means of payments on mobile phones. However Huetouch now have NFC triggering for Bluetooth or WIFI Marketing, this means that you can tap a poster or a beermat that is NFC enabled, and be automatically connected to a WIFI network for internet access or download content from a Huetouch Bluetooth server. Imagine bars could offer free internet access if you tap their promotions or cinemas can stream HD video to your phone when you tap a movie trailer.

The reality is that as phone sales increase and more and more of our electronic devices use Bluetooth as the primary means of connection, that Bluetooth Proximity Marketing along with WIFI proximity Marketing are going to continue to grow year one year, we have crossed the chasm and Bluetooth is hear to stay!

NFC Smartposter video with case study and examples

See this video from www.nfc-smartposter.com which shows how the Google Nexus NFC phone and Nokia NFC phones are used to download content from posters. The tap to call, tap for app and the tap to tweet, tap to like technology is very cool.

Musicians Together use NFC Smart-posters to increase Social Media followers

This impressive solution has yeilded more Facebook Likes to their webpage. www.musicianstogether.com
founder Mark Halsall said "We deployed NFC Smart posters because we know 50% of web and social media traffic to our site comes from mobile therefore it made sense to include QR codes and NFC tags onto our outdoor media campaign." He went on to say "Musicians Together is the home of amateur musicians on the internet and we are deploying a raft of digital marketing strategies to grow the number of users on our site."

Musicians Together chose www.nfc-smartposter.com to provide the technology.

NFC Smartposter jumps two generations !

Leading web company www.nfc-smartposter.com have launched their amazing new NFC and QR SmartPosters with tracking technology for advanced statistics and management.

There is little doubt that NFC is going to play a huge part in any mobile marketing strategy moving forward, with NOKIA, Blackberry already supporting the format and Apple iPhone being rumored to be supporting near field communication, the format is set to explode onto the mobile marketing scene.

One of the benefits of this NFC technology is how it will effect social mobile marketing, NFC-smartposter has integrated Facebook and Twitter follows and likes directly in the poster, this way you can increase the number of followers you have on your social media sites through mobile phone technology.

NFC-Smartposter.com also have a great video case study where you can see the smartposter technology working in the UK. They already have a number of pubs, clubs and restaurants using the technology.

Hoverer what sets www.nfc-smartposter.com apart from other new smart poster companies is their amazing tap4app technology, this technology actually recognizes the type phone tapping the NFC or scanning the QR code and will automatically download the correct app to tat handset, this means it can delivery iphones to the itunes app store using QR or take an android phone using NFC to the android market !

The second thing that nfc-smartposter does is have real time reporting, they are already in talks with some of the largest ourdoor media and ad networks in the UK to provide NFC, QR, SMS and tap for video services to posters accross the UK and Europe.

NFC-Smartposter.com also has amazing buy now options for small businesses such as pubs, bars, restaurants, shops, cinemas etc who wan to buy smartposter technology with NFC or QR today.

Please check out www.nfc-smartposter.com for the cheapest and best NFC QR Smartposter deal on the web!

Huetouch launch the MCCP the worlds first multi channel contact point for mobile

As technology continues to develop in digital mobile marketing, Huetouch have launched a fantastic new product the MCCP, which brings together: NFC, WIFI, Bluetooth, Digital Signage and iPads into one complete kiosk solution:

http://youtu.be/m4Ze29GDSFM

Sex clubs warning using Bluetooth

Technology such as that available from www.huetouch.com is being used by the Met police to warn people of the danges of Sex Clubs in Soho. See http://www.dailymail.co.uk/news/article-478920/Bluetooth-text-warning-walk-n
ear-Soho-sex-club.html

Bluetooth Marketing for Stadiums and sports

Cell phones are no longer simply a way of talking when on the move. They are now email clients, media players, cameras, social networking tools, GPS systems and more. Mobile phones truly are the most important means of personal communications to any individual, which is why stadiums being able to interact with spectators on their handsets is so valuable in developing a productive dialogue.

Bluetooth proximity broadcasting enables venues to create Zones, in which the venue 'owns' the airwaves reaching cell phones at their location. This is ideal for sending information services, interactive games, website links or adverts to spectators for free.

The number of mobile handsets in circulation world wide is staggering (over 261 million subscribers in the USA and 74 million in the UK). 70 per cent of the 900 million phones sold each year are Bluetooth-enabled, creating a huge market for this form of mobile marketing.

With such a large market, many brands and sponsors are moving their marketing budgets towards mobile technologies as traditional methods of advertising such as television, cinema and even the web prove to be less relevant to an increasingly mobile consumer lifestyle. This gives venues a fantastic opportunity to offer brands a culturally relevant way of reaching specific target groups as they visit their locations, opening additional marketing budgets from brands and sponsors to forward thinking venues.

Benefits of Proximity Marketing

Bluetooth broadcasting is hugely beneficial as it is highly targeted being location and time specific. It also has the benefit of being free for consumers to receive messages, this removes any privacy or subscriptions concerns which are often encountered in other types of mobile marketing.

Large venues such as stadiums can even segment their 'Zones' to reach different types of spectator at the same time; for example, home fans can receive team sheets and discount offers for season tickets whereas away fans at the same game could be receiving food and beverage offers.

Bluetooth broadcasting offers venues many benefits including:

* It is free for handset owners to receive downloads, increasing uptake.
* It is completely measurable with every download being logged.
* It is standards based and legal (it operates in the unlicensed, 2.4 GHz ISM band).
* It can be targeted to a specific location, group or event at any time.
* It offers opt-in and opt-out of messages allowing verification of sender.

Integrated Approach

Some of the latest Bluetooth stadium solutions now integrate with giant screens allowing messages sent to phones to be relevant to what is being displayed on screen. This could increase the longevity of existing investments in video technologies by bringing content from the giant screen to the mobile screen simultaneously.

Bluetooth technology therefore offers a solution to stadiums and venues which leverages their real estate assets to target phones with timely and relevant content such as team sheets to sports fans, music download discounts at gigs, conferencing facility details to businesses and betting applications to race goers and fans.

In our transient and self-sufficient society when it comes to consumers receiving information and advertising on their mobile phones the more location based Bluetooth will deliver a strategic platform for reaching target groups when gathered together.


http://www.sportspromedia.com/notes_and_insights/_a/bluetooth_opens_up_new_revenue_streams_for_stadiums/

Dont buy long range bluetooth transmitters

Many Bluetooth manufacturers will talk about how their devices can reach distances of 250m, 1km, and up to 16 kilometre, don’t be fooled! To understand why, you firstly need to know some basics...

Three Types of Bluetooth
The Bluetooth standard has three classes of radio: Class one, two and three. Class three is rarely used and only travels a short distance, Class two communicated up to 10m (most phones are class two) and Class one can transmit up to 100m (Huetouch Max, Xtra and Lite are all Class one).

Importantly a single Class one transmitter can only server up to 7 simultaneous connections i.e. talk to 7 phones, therefore a Huetouch Lite with one class one transmitter can communicate or download to 7 phones at once where as the Max can communicate to 21 phones as it has three transmitters, this capacity issue is key to understanding effective Bluetooth Marketing.

How do you get more than 10m?
However if you couple a class one device with a class two device, you can effectively increase the range of the class two device from 10m to up to a maximum of 30 meters for most phones. You can NOT reach any further than this as the RF power output from a phone is simply too low to be able to communicate back. Bluetooth Marketing is a two way conversation as the sending device needs acknowledgment from the users phone for: permission to send or ignore; the phone type and for file transfer checking to ensure the actual message has been delivered correctly. 30m is the maximum effective communications range.

Only with directional high gain antenna could any further distance be reached but the “beam” of Bluetooth would be focused into a tiny directional beam, that a phone would have to be in the exact location the antenna was pointing to communicate with it, most Bluetooth Marketing relies on reaching phones anywhere in the Zones proximity.

Don't break the Law!
In addition in the EU there are strict wireless laws governed by the “Radio Equipment and Telecommunications Terminal Equipment Directive” many high power transmitters from the US and other countries are simply illegal to use in Europe.

Despite the fact that simple physics makes Bluetooth Marketing to phones over distance impossible there still remains many fundamental flaws with the idea of boosting range. Imagine you could build a magic Bluetooth box that could communicate for 1000m or even 1800m to phones and imagine the phones had huge antennas and power supplies strong enough to talk back; the system would still not work. This goes back to the capacity issue highlighted earlier; if you could reach every phone in a 1000m radius your Bluetooth device simply would not have enough capacity to serve them all. Its like having a super-long network cable and running it to every home with a PC within a kilometre. The communications traffic would stop! the network would grind to a halt because there would simply be to many devices to serve. Ultimately you can only serve 21 phones at once from a Bluetooth Zone, no matter how big the Zone is.

So how can you reach more phones over larger distances?
Only through networking Zones together, with the Huetouch product range “30 Meter Zones” can be connected together giving a blanket coverage of Bluetooth Zones over any distance which importantly will have enough capacity to server the majority of phones in the area without becoming oversubscribed. Just like in computing, in the early days people believed one super computer would calculate everything just as they now believe one Bluetooth box might reach all phones, in actuality computing power increase by adding many millions of individual PC’s together on the internet, the same is true with Bluetooth networking. Many single “Zones” can be linked together to provide maximum capacity to communicate with phones over large distances. Size isn’t everything, capacity coverage is, this is the secret so successful large range Bluetooth Networking.

Police force use Bluetooth and Facebook to educate on rape

http://www.thisisplymouth.co.uk/crime/Facebook-Bluetooth-spread-rape-message/article-1226855-detail/article.html

Sun article on Bluetooth Marketing in Nightclubs

REVELLERS are being sent videos on their mobiles by cops reminding them to behave - or risk being fined for boozy bad behaviour.

The Bluetooth messages are flashed to phones between 8pm and 3am telling partygoers aged 18 to 30 to “respect others and go home quietly”.

They go on to say: “What’s the night cost you so far? Being drunk and disorderly could add £80 to your bill.”

The messages, which attract phone users’ attention with a sexy image of a woman, are being tried out in Bath in a joint police and council experiment.

The council’s Tim Harris said: “Young people contact each other using mobile phones, so this way we can make sure they digest the information.”

Credit: http://www.thesun.co.uk/sol/homepage/news/2631744/Clubbers-sent-video-phone-warnings-by-cops.html

Hue-Start Proximity Software for Bluegiga

Recently Huetouch launched the Hue-Start software specifically to enable Bluegiga Access Servers (2293) and the Bluegiga Access Points (3201) to work as proximity marketing solutions with a simple user interface. see www.bluegiga.com or www.huetouch.com for more information, or watch the video people to see how to use the bluetooth marketing software:

What is Bluetooth Marketing or Bluetooth Proximity Marketing?

Listen to this short video clip of Nik Maguire from Huetouch talking about the basics of what Bluetooth Proximity Marketing is.

Laegers European Bluetooth Role our has Blue IP's

Huetouch the leader in white label management software for proximity marketing, have successfully deployed a large scale multi-site deployment for a Times top 100 company, through a Huetouch reseller.


The deployment of over 250 zones was only possible due to the sophisticated IP networking capabilities of the Hue-Live system, the deployment which was achieved using 3G mobile networking as internet access was not always available, ensured that each Bluetooth Zone could be updated and monitored remotely. Bluegiga was selected as the hardware platform, with Hue-Live software from Huetouch and the Hue-Care support and maintenance package from Huetouch, providing 24*7 monitoring and network management.

The roll out which is though to be the largest of its kind in Europe is being kept under some degree of secrecy due to the competitive nature of the messaging.

Nik Maguire from Huetouch said, "We believe that the networking skills from our company which included Cisco qualified design engineers contributed to the successful deployment of this network, the whole project was delivered in a three week period, and the reseller and customer were delighted with the install."

For more details on IP enabled Bluetooth Proximity Marketing contact www.huetouch.com or listen to this video recording:

White Label solutions from Huetouch Explained

Listen to Huetouch founder Nik Maguire describe how Huetouch provides white label Bluetooth Proximity Marketing solutions to resellers and channels. From remote managed Bluetooth deployments to simple white label Microsoft windows applications.



contact www.huetouch.com for more details.

Rent a bloo-bag proximity marketing

Nice all in one solution here from bloo2.com http://www.youtube.com/watch?v=0wMndeM72vc

Bloo-bag bluetooth marketing promotion

Watch this video on bluetooth marketing its an impressive case study from Birmingham England.

Product Announcement for Bluetooth Marketing

(04 Aug 2009) Huetouch today release its new affordable stand alone software for the Bluegiga Access server family.

Huetouch the company behind many Bluetooth Marketing Companies have released Huetouch Start for the Bluegiga Access Server family of products, this software provides a solution for small or first time deployments of Bluetooth Proximity Marketing.

Nicholas Maguire, Huetouch MD, said:

“Although Huetouch has a reputation for larger remote managed solutions in Bluetooth Marketing, we quickly realised that much of the market place wanted to dip its toe in the water before committing to large scale deployments.

With Hue-Start we have developed a software product which removed the need for technical expertise or ongoing costs, addressing the needs of many in this growing market.”

Hue-start can be programmed directly from a Bluegiga box and contains all the tools needed to run a simple Proximity Marketing campaign from, changing Bluetooth names, adding files, graphical reports and even a mobile phone advert creator option available.

The product is available through Huetouch reseller channels and more details can be found by contacting Huetouch directly at www.huetouch.com.