The firm said that more than 25% of students have opted in to accept commercial messages on their bluetooth-enabled mobiles, after seeing a promotion of the offer on the SUBtv screens.
Peter Miles, SUBtv chief executive said: “Students are the most media-savvy group of people in the country and they are aware that bluetooth can be a spammer’s paradise with the ability to send and receive large files at no charge.”
“When bluetooth consumers are reassured that the messages they are about to receive have the endorsement of a brand they trust and are of interest to them, then they are likely to respond positively,” Miles added.
The ULU and LSE trials were conducted in academic year 2004/ 5. SUBtv is planning further pilots in the forthcoming academic year with a view to setting up a permanent network.
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