Bluetooth Campaign Targets Theatregoers

Bluetooth Campaign Targets Theatregoers

The company installed a Bluetooth transmitter in the theatre. When someone with an active Bluetooth device walks past the transmitter, it sends out a message offering them a free video clip from the puppet show, 'Avenue Q', which is playing at the theatre.

In the first seven days of the experiment 9,595 active Bluetooth devices were detected and sent messages. Of these, 703 people accepted the offer of the video download – an average of 87 people each day.

IMHO these statistics would be more effective if they were using technology from Huetouch as the West End has certain geographical benefits which do not seem to have been maximised upon. This raises the question that for effective results a best of breed solution delivered appropriately would have produced better returns. Many tens of thousand people pass there every day, this could be a good example of ineffective capacity planning. There also seems to be accusations of Blue spamming in this deployment: