Huetouch Ltd today used The Mobile Retailing Conference in London to launch their white label Bluetooth technology; opening proximity marketing to creative agencies across Europe.
Huetouch has developed a simple technology that sends free content to phones within defined geographical ‘zones’ whilst lowering the barriers to entry through offering a customised management portal for resellers.
Nicholas Maguire, Huetouch CEO, said:
“We’ve been approached by many marketing agencies who have wanted to include mobile offerings within their campaigns but have been inhibited by the technical and financial barriers of entry.
By opening our solution as a White Label service Marketing Companies are now able to offer a Bluetooth service simply and cost-effectively to their customers.”
Brands are using Mobile Marketing as a key differentiator in customer interaction and retention, with the recent popularity in SMS, MMS and other mobile applications, Bluetooth marketing with its ease of deployment and low costs is set to be the next step in the evolution of mobile interactivity.
The White Label reseller option offers a fully integrated Bluetooth package including full product training, custom branded management portal for customers, 2nd line technical support, dedicated Channel Account Manager and a complete range of high margin product solutions.
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