Bluetooth Marketinng Return on investment (Roi)

Measuring the success of Bluetooth Marketing.

As in any form of marketing the ability to measure the return on investment (R.o.I) is a key indicator in judging the success of the campaign, R.o.I is calculated as any money gained or lost on an investment relative to the amount of money invested.

If the amount of campaign investment can be reduced or offset, this will dramatically impact on the R.o.I leading to an increase in profitability, however a reduction in campaign investment often produces quality compromises, which can undermine campaign effectiveness.

In order to assist your Bluetooth Marketing Campaign to maximise its R.o.I potential without reducing quality and performance, Huetouch are providing a leasing solution, removing upfront capital expenditure and spreading investment costs over the length of a campaign improving the R.o.I on a month-by-month basis.

• Improve R.o.I
• Increase profitability
• Remove upfront investment risk
• Maximise mobile marketing campaigns

Bluetooth Marketing can be valuable to the mix of any mobile marketing campaign, as an emerging technology it can deliver true competitive advantage whilst providing new experiences for consumers. Spreading the financial investment over a longer term removes any initial barriers to entry improving a campaigns R.o.I.

Leasing with Huetouch, will keep your Bluetooth platform at the cutting edge of marketing technology through our software refresh program, reduce upfront financial outlay and deliver competitive advantage.

Important Questions to ask Bluetooth Marketing companies:

1. What is the maximum number of Bluetooth connections at any one time?
2. Does the Software allow you to remote manage your Campaigns and Statistics
3. Does the Software allow you to group Bluetooth hardware together to work in synergy (zoning)?
4. Does Hardware use reliable Linux or Windows operating systems or purely by an embedded chip?
5. Is the Software web-based or PC-based?
6. Is the Solution capable of Wi-Fi or 3G connectivity
7. Is the Solution portable (i.e. battery pack/car charger)
8. How practical/expensive is it to upgrade your Bluetooth solution?
9. Does the firm cater for small business as well as providing enterprise solutions?
10. Does the firm offer creative services or provide DIY software?