The recent loss of Steve Jobs is a tragedy to anybody who has grown up in the tech industry as I have. Steve's story was an inspiration to all from him and his friend working together in a garage, to being pushed from apple, to starting NeXT to then turning Apple into the most valuable company in the planet, something Cisco could only do for a day.
He was a great visionary and leader and is a sad loss.
Tuesday, 11 October 2011
Monday, 26 September 2011
HueLive Mobile Maketing Platform product details
HueLive from Huetouch is the only software platform you need to be able to create, manage and measure any distributed mobile marketing campaign. HueLive is fully modular, simply use the components you need for your campaign.
The highly available online system enables large scale deployments across multiple locations providing a platform that gives real-time reporting and control of your campaigns. The whole solution can be white-labeled and hosted on your own website.
• Bluetooth & WIFI proximity marketing support for Bluegiga products.
• SMS campaigns with subscription, premium rate and chat.
• App delivery for SMS, QR, WIFI and NFC with App-store recognition.
• Digital signage and touch screen for mobile enabled kiosks.
• NFC & QR with individual reporting for SmartPosters.
• Apps via WAP & Mobi sites or Social Media App Management module.
• Bluetooth Phone tracking with behavior analysis and overlay maps.
• One common reporting platform for all types of mobile marketing.
Proximity Marketing: Configure, control and remotely manage Bluetooth / WIFI hardware either on individual boxes or groups of units, with: scheduling, reporting, media creation, optimization settings and statistics.
SMS: Create premium SMS competitions or send out broadcasts to groups, feature rich SMS with multiple import & export options.
NFC / QR SmartPosters: Create Social Media ready posters or deploy other types of Poster, including App-store ready posters, then group your posters by category or location and see real time statistics from them.
Kiosks: Digital Signage, Touch Screens, Bluetooth & WIFI all combine in one simple place to manage and review your content, providing a solution for Kiosks which can deliver content to mobile phones.
Behavior Tracking: Deploy city wide or building wide footfall tracking, use the overlay tool to add google maps or building schematics and plot movement and dwell time of phone users, combined with proximity marketing you can influence behavior in real time.
Statistics: Combine any or all of these technologies and have one common platform for reporting the success of your campaigns, multiple interactive graphs and raw data in .csv format are available.
HueLive is the only platform you need to combine all mobile marketing campaigns into one place, reducing complexity and improving your reporting.
The highly available online system enables large scale deployments across multiple locations providing a platform that gives real-time reporting and control of your campaigns. The whole solution can be white-labeled and hosted on your own website.
• Bluetooth & WIFI proximity marketing support for Bluegiga products.
• SMS campaigns with subscription, premium rate and chat.
• App delivery for SMS, QR, WIFI and NFC with App-store recognition.
• Digital signage and touch screen for mobile enabled kiosks.
• NFC & QR with individual reporting for SmartPosters.
• Apps via WAP & Mobi sites or Social Media App Management module.
• Bluetooth Phone tracking with behavior analysis and overlay maps.
• One common reporting platform for all types of mobile marketing.
Proximity Marketing: Configure, control and remotely manage Bluetooth / WIFI hardware either on individual boxes or groups of units, with: scheduling, reporting, media creation, optimization settings and statistics.
SMS: Create premium SMS competitions or send out broadcasts to groups, feature rich SMS with multiple import & export options.
NFC / QR SmartPosters: Create Social Media ready posters or deploy other types of Poster, including App-store ready posters, then group your posters by category or location and see real time statistics from them.
Kiosks: Digital Signage, Touch Screens, Bluetooth & WIFI all combine in one simple place to manage and review your content, providing a solution for Kiosks which can deliver content to mobile phones.
Behavior Tracking: Deploy city wide or building wide footfall tracking, use the overlay tool to add google maps or building schematics and plot movement and dwell time of phone users, combined with proximity marketing you can influence behavior in real time.
Statistics: Combine any or all of these technologies and have one common platform for reporting the success of your campaigns, multiple interactive graphs and raw data in .csv format are available.
HueLive is the only platform you need to combine all mobile marketing campaigns into one place, reducing complexity and improving your reporting.
Friday, 23 September 2011
smartphone proximity marketing success with iPhone 5
Huetouch the leader in Bluetooth proximity marketing have seen astronomical success since 2010 when they launched their smartphone proximity marketing platform called smartserve.
Huetouch development team have successfully got proximity marketing to work for iPhone proximity marketing, Blackberry Proximity Marketing, Android Proximity Marketing, ipad proximity marketing and more, they now have reveiled that they have been developing iPhone 5 proximity Marketing solutions as part of their smartserve proximity marketing solution.
For more details see the Huetouch mobile marketing website, to guarantee your mobile marketing success strategy.
Huetouch development team have successfully got proximity marketing to work for iPhone proximity marketing, Blackberry Proximity Marketing, Android Proximity Marketing, ipad proximity marketing and more, they now have reveiled that they have been developing iPhone 5 proximity Marketing solutions as part of their smartserve proximity marketing solution.
For more details see the Huetouch mobile marketing website, to guarantee your mobile marketing success strategy.
Wednesday, 21 September 2011
Why there is still a future in Bluetooth Proximity Marketing into 2012
"Nobody has their Bluetooth switched on!"; "My Bluetooth is only visible for a few seconds";"Bluetooth doesn't work on the iPhone"; "The range sucks"; "Nobody ever responds to a voucher!"... "Bluetooth Marketing just doesn't work.".
These are all comments I have heard about Bluetooth Proximity Marketing, but they are all wrong! I have witnessed a huge growth in success, adoption and proliferation of this technology through 2011. The problem is false expectations are dying and only the credible use of Bluetooth Marketing remains.
So why is Bluetooth Marketing not a dying technology but actually just ready for its major revival, here are four reasons:
Firstly lets address range, traditionally Bluetooth transmitters in phones are class two and the Bluetooth spec for class two phones is 10m range, now traditionally if you coupled these with a class 1 Bluetooth broadcaster you could effectively extend the range of these devices to 30m tops. However advances in integration on chips with Digital signal processing (DSP) chips and noise cancellation technology a new generation of Long Range Bluetooth Marketing solutions have come to market, with the leader being the AX range from market leader www.huetouch.com. The Ax range from Huetouch can send messages to phones up to 100m away from the device, thus increasing range and effectiveness. There is little doubt that Huetouch software with this hardware platform has created the longest range Bluetooth Marketing devices on the market in my opinion.
Secondly on demand Bluetooth Marketing is removing the gorilla-marketing of Bluetooth and through the use of kiosks and triggers and Low Energy Bluetooth proximity transmitters,changes the way people interact with Bluetooth Marketing as users can simply request the message to be pushed to them from an information kiosk giving an on demand experience, Bluetooth Marketing pioneer Huetouch first launches their HT-2000 trigger at ADTECH show in London in 2007. On demand causes greater cultural acceptance of the technology and removes fears brands have of spam.
Thirdly Phone numbers and Bluetooth adoption is increasing quarter on quarter, there is still no other wireless technology that is as effective as Bluetooth for multi device connections, quick paring and data transfer. Even though Apple did not implement the OBEX OPP in their Bluetooth implementation they still could not release a phone that did not have Bluetooth. Yes Bluetooth is the connection technology of choice and there is not one SmartPhone or modern handset that does not include it. As OPP and OBEX (the technology used in Bluetooth Marketing) are part of the Bluetooth ratified standard then Bluetooth Marketing is set to stay for some time yet. More phone sales means more Bluetooth devices for a full range see www.bluetooth.org for a range of devices.
Fourthly NFC and Bluetooth, NFC (Near Field Communications) is a short range wireless technology that delivers small amounts of data too handsets quickly, the Phone must have an NFC chip or NFC SIM. This technology is part of the google wallet strategy and Visa and Mastercard are both backing NFC as a means of payments on mobile phones. However Huetouch now have NFC triggering for Bluetooth or WIFI Marketing, this means that you can tap a poster or a beermat that is NFC enabled, and be automatically connected to a WIFI network for internet access or download content from a Huetouch Bluetooth server. Imagine bars could offer free internet access if you tap their promotions or cinemas can stream HD video to your phone when you tap a movie trailer.
The reality is that as phone sales increase and more and more of our electronic devices use Bluetooth as the primary means of connection, that Bluetooth Proximity Marketing along with WIFI proximity Marketing are going to continue to grow year one year, we have crossed the chasm and Bluetooth is hear to stay!
These are all comments I have heard about Bluetooth Proximity Marketing, but they are all wrong! I have witnessed a huge growth in success, adoption and proliferation of this technology through 2011. The problem is false expectations are dying and only the credible use of Bluetooth Marketing remains.
So why is Bluetooth Marketing not a dying technology but actually just ready for its major revival, here are four reasons:
Firstly lets address range, traditionally Bluetooth transmitters in phones are class two and the Bluetooth spec for class two phones is 10m range, now traditionally if you coupled these with a class 1 Bluetooth broadcaster you could effectively extend the range of these devices to 30m tops. However advances in integration on chips with Digital signal processing (DSP) chips and noise cancellation technology a new generation of Long Range Bluetooth Marketing solutions have come to market, with the leader being the AX range from market leader www.huetouch.com. The Ax range from Huetouch can send messages to phones up to 100m away from the device, thus increasing range and effectiveness. There is little doubt that Huetouch software with this hardware platform has created the longest range Bluetooth Marketing devices on the market in my opinion.
Secondly on demand Bluetooth Marketing is removing the gorilla-marketing of Bluetooth and through the use of kiosks and triggers and Low Energy Bluetooth proximity transmitters,changes the way people interact with Bluetooth Marketing as users can simply request the message to be pushed to them from an information kiosk giving an on demand experience, Bluetooth Marketing pioneer Huetouch first launches their HT-2000 trigger at ADTECH show in London in 2007. On demand causes greater cultural acceptance of the technology and removes fears brands have of spam.
Thirdly Phone numbers and Bluetooth adoption is increasing quarter on quarter, there is still no other wireless technology that is as effective as Bluetooth for multi device connections, quick paring and data transfer. Even though Apple did not implement the OBEX OPP in their Bluetooth implementation they still could not release a phone that did not have Bluetooth. Yes Bluetooth is the connection technology of choice and there is not one SmartPhone or modern handset that does not include it. As OPP and OBEX (the technology used in Bluetooth Marketing) are part of the Bluetooth ratified standard then Bluetooth Marketing is set to stay for some time yet. More phone sales means more Bluetooth devices for a full range see www.bluetooth.org for a range of devices.
Fourthly NFC and Bluetooth, NFC (Near Field Communications) is a short range wireless technology that delivers small amounts of data too handsets quickly, the Phone must have an NFC chip or NFC SIM. This technology is part of the google wallet strategy and Visa and Mastercard are both backing NFC as a means of payments on mobile phones. However Huetouch now have NFC triggering for Bluetooth or WIFI Marketing, this means that you can tap a poster or a beermat that is NFC enabled, and be automatically connected to a WIFI network for internet access or download content from a Huetouch Bluetooth server. Imagine bars could offer free internet access if you tap their promotions or cinemas can stream HD video to your phone when you tap a movie trailer.
The reality is that as phone sales increase and more and more of our electronic devices use Bluetooth as the primary means of connection, that Bluetooth Proximity Marketing along with WIFI proximity Marketing are going to continue to grow year one year, we have crossed the chasm and Bluetooth is hear to stay!
Tuesday, 20 September 2011
NFC Smartposter video with case study and examples
See this video from www.nfc-smartposter.com which shows how the Google Nexus NFC phone and Nokia NFC phones are used to download content from posters. The tap to call, tap for app and the tap to tweet, tap to like technology is very cool.
Musicians Together use NFC Smart-posters to increase Social Media followers
This impressive solution has yeilded more Facebook Likes to their webpage. www.musicianstogether.com founder Mark Halsall said "We deployed NFC Smart posters because we know 50% of web and social media traffic to our site comes from mobile therefore it made sense to include QR codes and NFC tags onto our outdoor media campaign." He went on to say "Musicians Together is the home of amateur musicians on the internet and we are deploying a raft of digital marketing strategies to grow the number of users on our site."
Musicians Together chose www.nfc-smartposter.com to provide the technology.
Monday, 19 September 2011
NFC Smartposter jumps two generations !
Leading web company www.nfc-smartposter.com have launched their amazing new NFC and QR SmartPosters with tracking technology for advanced statistics and management.
There is little doubt that NFC is going to play a huge part in any mobile marketing strategy moving forward, with NOKIA, Blackberry already supporting the format and Apple iPhone being rumored to be supporting near field communication, the format is set to explode onto the mobile marketing scene.
One of the benefits of this NFC technology is how it will effect social mobile marketing, NFC-smartposter has integrated Facebook and Twitter follows and likes directly in the poster, this way you can increase the number of followers you have on your social media sites through mobile phone technology.
NFC-Smartposter.com also have a great video case study where you can see the smartposter technology working in the UK. They already have a number of pubs, clubs and restaurants using the technology.
Hoverer what sets www.nfc-smartposter.com apart from other new smart poster companies is their amazing tap4app technology, this technology actually recognizes the type phone tapping the NFC or scanning the QR code and will automatically download the correct app to tat handset, this means it can delivery iphones to the itunes app store using QR or take an android phone using NFC to the android market !
The second thing that nfc-smartposter does is have real time reporting, they are already in talks with some of the largest ourdoor media and ad networks in the UK to provide NFC, QR, SMS and tap for video services to posters accross the UK and Europe.
NFC-Smartposter.com also has amazing buy now options for small businesses such as pubs, bars, restaurants, shops, cinemas etc who wan to buy smartposter technology with NFC or QR today.
Please check out www.nfc-smartposter.com for the cheapest and best NFC QR Smartposter deal on the web!
There is little doubt that NFC is going to play a huge part in any mobile marketing strategy moving forward, with NOKIA, Blackberry already supporting the format and Apple iPhone being rumored to be supporting near field communication, the format is set to explode onto the mobile marketing scene.
One of the benefits of this NFC technology is how it will effect social mobile marketing, NFC-smartposter has integrated Facebook and Twitter follows and likes directly in the poster, this way you can increase the number of followers you have on your social media sites through mobile phone technology.
NFC-Smartposter.com also have a great video case study where you can see the smartposter technology working in the UK. They already have a number of pubs, clubs and restaurants using the technology.
Hoverer what sets www.nfc-smartposter.com apart from other new smart poster companies is their amazing tap4app technology, this technology actually recognizes the type phone tapping the NFC or scanning the QR code and will automatically download the correct app to tat handset, this means it can delivery iphones to the itunes app store using QR or take an android phone using NFC to the android market !
The second thing that nfc-smartposter does is have real time reporting, they are already in talks with some of the largest ourdoor media and ad networks in the UK to provide NFC, QR, SMS and tap for video services to posters accross the UK and Europe.
NFC-Smartposter.com also has amazing buy now options for small businesses such as pubs, bars, restaurants, shops, cinemas etc who wan to buy smartposter technology with NFC or QR today.
Please check out www.nfc-smartposter.com for the cheapest and best NFC QR Smartposter deal on the web!
Friday, 17 June 2011
Huetouch launch the MCCP the worlds first multi channel contact point for mobile
As technology continues to develop in digital mobile marketing, Huetouch have launched a fantastic new product the MCCP, which brings together: NFC, WIFI, Bluetooth, Digital Signage and iPads into one complete kiosk solution:
http://youtu.be/m4Ze29GDSFM
http://youtu.be/m4Ze29GDSFM
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