The biggest secret in Bluetooth Marketing is...
...reviewing the progress of your campaigns! Having the correct reporting module for Bluetooth Marketing is the difference between achieving good results and achieving great results. It is simply not enough to know how many downloads, rejections or failures you have within your campaign, its is also critical to measure how effective the Zone is performing. Only through detailed analysis of a campaign and its Zone can the full potential of Bluetooth Marketing be realized.
What to look for in reporting modules?
Many Bluetooth Marketing companies will provide log files and basic reporting, but that will not enable changes to be made to improve the Zone. With Hue-Live from Huetouch, not only are users able to see details of success, retry and failures but also: Phone Make and Model; Zone Exposure and Zone Strength all though interactive Flash graphs or downloadable exports into Microsoft Excel.
This combination of reporting enables campaign controllers to see exactly how long users were in a Zone, how strong their cell pone signal was when they interacted with the Zone, which in turn provides the details needed to adjust transmitter positions, increase throughput capacity and improve the overall effectiveness.
As Hue-live is real time and enables direct control of Zones anywhere in the world, Huetouch customers are able to constantly monitor and improve how their campaigns are running making continuing improvements to each location without waiting until the end of a campaign to see how it went, this is the secret which enables Huetouch to constantly out perform all other Bluetooth Marketing Solutions.
Friday, 29 May 2009
Blackberry and Iphone with Bluetooth Marketing
Compatibility Vs Capacity.
BlackBerries & iPhones implement their own security standards which makes it difficult to send files using Bluetooth Marketing technology. However Huetouch have developed a way of sending business cards to some Blackberries. Currently Apple and BlackBerry have chosen not to implement the OBEX profile which enables Bluetooth Marketing to work.
Another important fact is that the majority of Bluetooth Marketing campaigns are aimed predominately and the consumer market where as both BlackBerry and iPhones tend to be used by business users.
However the main issue with Bluetooth Marketing comes down to capacity not compatibility: Figures range from 40% to 60% of users having their Bluetooth enabled; this figure continues to grow as the use of Bluetooth accessories especially in cars continues to increase. The main issue with Bluetooth Marketing is not how many people have Bluetooth enabled, but how many phones a Bluetooth Zone can simultaneously service. In practice Bluetooth Zones show that if footfall is high, then the limiting factor is the available Bluetooth bandwidth for downloads rather than the capacity to reach all the available phones. In other words you may have a Zone but if there are many phones in it, not all may be serviced with a message due to lack of available bandwidth from the Bluetooth hardware. With Blackberries accounting for <3% of phones worldwide – the pertinent question is, how do you interact effectively with remaining phones which could receive Bluetooth?
Huetouch has specialized in scalable Bluetooth networks that can reach as many phones as possible in a Zone whilst having the processor capacity to effectively serve them. If only 10% of users accept a message from a campaign, Bluetooth Marketing will still stand as one of the most effective mediums for delivering mass messages due to the shear number of handsets in circulation, the loss of 3-4% due to compatibility issues makes little difference to results.
BlackBerries & iPhones implement their own security standards which makes it difficult to send files using Bluetooth Marketing technology. However Huetouch have developed a way of sending business cards to some Blackberries. Currently Apple and BlackBerry have chosen not to implement the OBEX profile which enables Bluetooth Marketing to work.
Another important fact is that the majority of Bluetooth Marketing campaigns are aimed predominately and the consumer market where as both BlackBerry and iPhones tend to be used by business users.
However the main issue with Bluetooth Marketing comes down to capacity not compatibility: Figures range from 40% to 60% of users having their Bluetooth enabled; this figure continues to grow as the use of Bluetooth accessories especially in cars continues to increase. The main issue with Bluetooth Marketing is not how many people have Bluetooth enabled, but how many phones a Bluetooth Zone can simultaneously service. In practice Bluetooth Zones show that if footfall is high, then the limiting factor is the available Bluetooth bandwidth for downloads rather than the capacity to reach all the available phones. In other words you may have a Zone but if there are many phones in it, not all may be serviced with a message due to lack of available bandwidth from the Bluetooth hardware. With Blackberries accounting for <3% of phones worldwide – the pertinent question is, how do you interact effectively with remaining phones which could receive Bluetooth?
Huetouch has specialized in scalable Bluetooth networks that can reach as many phones as possible in a Zone whilst having the processor capacity to effectively serve them. If only 10% of users accept a message from a campaign, Bluetooth Marketing will still stand as one of the most effective mediums for delivering mass messages due to the shear number of handsets in circulation, the loss of 3-4% due to compatibility issues makes little difference to results.
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