The biggest secret in Bluetooth Marketing is...

The biggest secret in Bluetooth Marketing is...

...reviewing the progress of your campaigns! Having the correct reporting module for Bluetooth Marketing is the difference between achieving good results and achieving great results. It is simply not enough to know how many downloads, rejections or failures you have within your campaign, its is also critical to measure how effective the Zone is performing. Only through detailed analysis of a campaign and its Zone can the full potential of Bluetooth Marketing be realized.

What to look for in reporting modules?

Many Bluetooth Marketing companies will provide log files and basic reporting, but that will not enable changes to be made to improve the Zone. With Hue-Live from Huetouch, not only are users able to see details of success, retry and failures but also: Phone Make and Model; Zone Exposure and Zone Strength all though interactive Flash graphs or downloadable exports into Microsoft Excel.

This combination of reporting enables campaign controllers to see exactly how long users were in a Zone, how strong their cell pone signal was when they interacted with the Zone, which in turn provides the details needed to adjust transmitter positions, increase throughput capacity and improve the overall effectiveness.

As Hue-live is real time and enables direct control of Zones anywhere in the world, Huetouch customers are able to constantly monitor and improve how their campaigns are running making continuing improvements to each location without waiting until the end of a campaign to see how it went, this is the secret which enables Huetouch to constantly out perform all other Bluetooth Marketing Solutions.