Monday, 15 June 2009

Why quality and not quantity works in Bluetooth Marketing

Refine your pallet by understanding Bluetooth.

Just like fine dining an appreciation of the process, cooking and flavours behind the dish will help to identify good food from poor food. The same applies to Bluetooth technology; before investing in a product, an understanding of the science will allow you to make an informed and effective choice.

Bluetooth is designed to operate in noisy radio frequency environments, the Bluetooth radio uses a " frequency-hopping" scheme to make it robust. Bluetooth radio modules operate in an unlicensed radio band and so avoid interference from other signals by hopping to a new frequency after transmitting or receiving a packet. However, the more Bluetooth transmitters that are introduced to a physical location, the fewer available free slots there are which means that each transmitter takes longer to send and receiving data.

Similar to a highway, the more cars on the road, the fewer gaps there are to overtake and move forward. Thus THE MORE TRANSMITTERS YOU INTRODUCE, THE SLOWER THE DOWNLOAD AND DISCOVERY TIMES to phones in the Zone.

Careful design using appropriate distances and intelligent hardware can reduce the interference levels and improve performance. Huetouch working with leading hardware chip designers will use NO MORE than three Bluetooth transmitters in any one of its devices thus optimising the throughput of data and to reduce Bluetooth transmitters fighting with each other for the free "air space”.

Be very careful not to select simple USB hub devices which purport to give more than 21 simultaneous connections; packing Bluetooth transmitters together will not only reduce free slots, it will simply reduce the performance of EVERY transmitter making the unit highly ineffective.

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