Bluetooth Proximity is ideal for game players

Mobile is the future, for telecomunications, social networking and remote workers, but lets remember its not all about work, Mobile gaming is also BIG business

In-Stat says the US mobile games market is currently worth $ 1 billion and will grow to a massive $ 6.8 billion by 2013!

“The mobile gaming development industry is highly fragmented due to the wide variety of mobile operating systems, available handsets, and lack of industry standardization,” says Jill Meyers, In-Stat analyst. “This fragmentation has resulted in mobile developers and publishers making the difficult decision of spending finite resources developing games on the platforms they believe will have the best chance of success.”

From the 2000 correspondents, 29.5% is playing mobile games. 20% got their games from a different channel than their operator.

Bluetooth Marketing is the perfect distribution model for mobile content distribution especially as it can target the appropriate demographic of gamers from within a specific location. Companies can download freeware of demo versions of their games via Bluetooth with subscription and payment for full versions paid for via sms, paypal or other mobile means.