How effective is Bluetooth Marketing ?

Like any technology and marketing solution result vary based on a number of factors:

* Effective deployment of "zone" using the most appropriate products
* Visual assets promoting the Zone
* An incentive for phone owners to want to accept the download
* Capacity and footfall planning
* Appropriate files size based on Zone dynamics.

A good company like Huetouch, or Bloo2.com will help you with the above, using formulas for calculate capacity and assisting with visual, audible and sensory assets to encourage download.

Results of Bluetooth Marketing can be anywhere from 1% of all unique phones receiving a download to 35%+ of all phones receiving a download (this excluded very niche applications where upt to 100% of people receive, I.E a university lecture theatre or art gallery, include of the an on demand solution such as the Touch-2000 trigger from Huetouch will also improve download rates.

Huetouch and other Bluetooth Proximity Marketing companies have developed sophisticated algorithms which enable brands to know (based on budget) what the appropriate deployment solution should look like, based on the objectives of the customer as to what percentage of footfall should receive a download request from the Bluetooth server.