Benefits of Proximity Marketing

Given the rapid growth in Mobile Marketing and Bluetooth adoption, Bluetooth Proximity Marketing has many benefits:

• It is free for handset owners to receive downloads.

• It is quicker to download than MMS and other cellular solutions.

• It does not require the use of Cell / Mobile networks - thus incurs no transactional costs.

• It is standards based and legal (it operates in the unlicensed, 2.4 GHz ISM band).

• It is measurable and can show clear Return on Investment (RoI) for Mobile campaigns.

• It can be targeted to a specific location, group or event at any time.

• It is low cost, requiring only capital outlay from transmitters and software.

• It does not capture mobile numbers or access data on handsets thus is secure.
It offers opt-in and opt-out of messages as part of the standard.