According to Online Publishing Association 40% of brands have trailed mobile technologies as a way of expanding their brands and advertising reach, with market research company ‘Strategy analytics’ predicting mobile advertising spend to be $1.4b by the end of 2007 rising to $14.4bn in 2011.
The majority of this ‘spend’ will be on the production of “content.” Bluetooth Marketing is one mechanism to deliver this content at specific locations and times and can be responsible for delivering Applications, Video, Games, MMS and Web content thus Bluetooth as a transport mechanism could deliver apx 67% of this content, equating to over $8bn in 2011. The remainder transportation methods being 3G, GPRS, GSM, SMS, EDGE and other chargeable network methods.
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