Bluetooth Marketing helps retailers avoid the credit crunch

With retail sales declining as more shoppers hibernate until the credit crunch winter passes, retailers are turning to new technology to cost effectively promote special offers.

Using Bluetooth technology retailers can beam out messages from their stores to the mobile phones of shoppers walking by. When a shopper receives a special offer they simply walk into the store to claim their discount.

At Huetouch we developed a fully remote manageable solution for retailers enabling them to creat messages at head office and then with the click of a button instantly update their entire estate of distributed stores with the latest offer, this not only removes the need for printed promotions (which saves money) but also reduces the time is takes to deliver a new promotion to the end consumer.

One financial services retailer is using the service to promote their interest rates and latest competitive financial products to high street shoppers across the UK, “We can now stay one step ahead of our competition by interacting directly with our target market on their cell phone” the Technical Director said “we always have the most up to date rates due to the speed in which this service can be delivered.”

Bloo2.com the online retailer of Bluetooth Advertising Systems has seen a 300% increase in sales to retail organisations over the second quarter 2008.

I believe that Bluetooth Proximity Marketing will be a key ingredient for retailers as the credit crunch bites.