UK Health Trust in BLUE MOVIE broadcast.

A Large UK Primary Care Trust (PCT) is launching an innovative new technology to educate young people of the perils of STD’s. From Novemebr the PCT will be Bluetoothing young people STD videos with information and advice on sexual health.

Using compact Bluetooth devices supplied by Huetouch, the PCT can place this technology in youth clubs, arcades and other places where youths congregate, once it is ‘in situ’ the Bluetooth device will beam out free information videos available to anyone with a Bluetooth enabled mobile phone.

When the young people are in these areas individual phones are contacted by the Bluetooth device which asks if they wish to receive a free video from the PCT, if the phone owner selects ‘no’ then they will not be asked again, if they select ‘yes’ then a short video will be transmitted from the Bluetooth device to the mobile phone free of charge. This video is saved on the phone and can then be viewed on the mobile phone as well as forwarded to friends and family.

The chairman of the PCT said:
“Communicating with young people is an ever present challenge, which is why Bluetooth is a great way in which we can communicate the risks of unprotected sex whilst talking on their medium. Mobile phones are a platform that nearly all young people use and by implementing Huetouch’s technology we are able to get STD information and advice onto mobile phones where the young people can read it at their leisure and learn about STD’s.”

The man behind this clever Bluetooth device is award-winning Solihull based mobile-mogul Nicholas Maguire, he said:
“A challenge for PCT’s has always been getting their message across to those that need it, especially when education is needed. Our Bluetooth technology enables them to get their information onto young peoples mobile phones, once it is on their phones the youths then have a reference for STD information and a point of contact for further details.

This is a great way for youths to anonymously find out more details in a safe and controlled format.”

The content for the videos has been supplied by a specialist London agency, who have produced comical but educational videos which once on the phone have the ability to become viral and when paired with a YouTube campaign these videos will soon be spread around the local youth community, educating a high number in the process.

For more information on Huetouch and their Bluetooth technology please visit www.huetouch.com